This week in consumer products.
Recent launches from from Behold, Eufy, ZeroWheel, and Lava Music.
1. Behold Cam-1 – Backyard Wildlife Tracking
Price: $299
What it is:
A smart wildlife camera designed for gardens and backyards that automatically identifies animals and reveals patterns in their visits.
Key features:
2K video with night vision for clear clips day or night
AI species recognition for 2,000+ animals in North America and Europe
App shows visit frequency and species trends over time
Weatherproof, portable, and wire-free with 2–4 weeks battery life
Why it matters:
Most trail cameras just dump clips. Behold turns them into insights—helping you notice and appreciate the wildlife sharing your space.
2. Eufy Marswalker – The World’s First Stair-Climbing Robot
Price: $1,499 (est.)
What it is:
A robot that carries its vacuum up and down stairs, enabling truly hands-free multi-floor cleaning.
Key features:
Climbs straight, L, and U-shaped staircases autonomously
Carries the Omni S2 vacuum safely inside a rover-like frame
Maps your home in 3D and detects finished floors automatically
Returns to dock for emptying and recharging
Why it matters:
Robot vacuums never solved stairs. Marswalker does, removing the last big gap in whole-home cleaning.
3. ZeroWheel – A Motorized Fitness Wheel
Price: $595
What it is:
A smart core-training device that adapts to your effort in real time with motorized assistance or resistance.
Key features:
Assistance mode supports beginners learning core rolls
Resistance mode challenges advanced athletes with added load
Modes for cardio, strength, and functional training
Works for abs, arms, legs, and more with one device
Why it matters:
Traditional ab rollers are limited. ZeroWheel makes the exercise accessible for beginners and endlessly scalable for pros.
4. Lava Music Studio – A Desktop Guitar Amp and Workstation
Price: $999
What it is:
A touchscreen-powered amp that combines amp modeling, recording, and effects into one sleek desktop unit.
Key features:
30+ amp models and 40+ effects built in
8-track recorder for layering and producing directly on the device
13.3” touchscreen for intuitive control and editing
AI-powered stem separation for isolating instruments from songs
Why it matters:
Guitar amps rarely double as full studios. Lava Studio does, giving musicians everything they need to practice and create in one device.
Other Highlights:
I spent the past week in Shenzhen exploring some of the most exciting hardware companies and meeting founders pushing the edge of innovation.
Recorded a new Hardware Nation episode with Insta360 and its co-founder. I think this one is going to be a great deep dive.
Tried on the Even Realities G1 glasses at their HQ in Shenzhen for the first time. They’re awesome.
Follow along @ritwikpavan for weekly updates on the most interesting new consumer products.