The $10B Story Behind Insta360.
I flew to Shenzhen to see how co-founder Max Richter and his team built one of the most advanced camera brands on the planet.
I flew out to Shenzhen a little over a month ago to meet Insta360 co-founder Max Richter.
What began as a dorm room project evolved into one of the most innovative hardware companies in the world, a $10B+ brand redefining what cameras can do.
We talked about how Insta360 turned 360° cameras from a niche idea into a global phenomenon, how they’ve scaled manufacturing and innovation out of China, and what it takes to build a loyal creator community at global scale.
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